Websites were never Infinum’s core business, but we started to get a lot of inquiries for websites using a simple CMS, so we founded a dedicated Wordpress studio.
We agreed to call it Eightshift. Capsized eight was already the symbol of Infinum, and we were making a shift from our main domain. This was it.
At first, we focused on publishing websites, news portals, magazines and web shops.
We set the keywords to keep us on the right track.
We sought inspiration mostly in publishing. We looked into their type setting, formats, articles, composition and graphics, and tried to mimic them on our website.
Some of the candidates for our future logo.
Simplicity is the key to brilliance.
Just a lil’ bit retro.
We had two conditions: to have a strong character and to look damn good.
We tried many different font families until we found our perfect match - Noe.
For our first pitch to the Eightshift godfathers, we tried a news portal approach. We also wanted to be goofy with silly headlines and clickbait copy.
It's totally like you're reading a newspaper, right?
We wanted to present our case studies as featured news. We used clickbait copy on headlines to achieve casual tone of voice.
We didn't have a lot of big clients, so we used imaginary ones.
Example of our services section. To be in line with our logo, we decided to use line illustrations.
After the first proposal, we gained a lot of input from our colleagues. The main conclusion — the site is too casual, and we should have more of a "studio look."
Simple scattered elements on our hero section are assembled into meaningful illustrations to present our projects.
To describe our services, we used some progressive illustrations.
We tried to experiment with a step-by-step hiring form to see how it would go.
This time we went with 3D and boasty copy. This seemed like a great way to look different from the competition.
Cases are presented with photos or 3D models in front of the colored rectangle.
In this proposal, we used 3D illustrations to describe our services.
We decided to unify logos from our clients with black color and put small description on hover.
We used the same step-by-step pattern as in the previous proposal.
Although none of these proposals were chosen, this was a valuable experience. We had no pressure or deadlines, and we could experiment with many different concepts and media.