Brand Explorations
Eightshift Project
About Eightshift
Websites were never Infinum’s core business, but we started to get a lot of inquiries for websites using a simple CMS, so we founded a dedicated Wordpress studio.
We agreed to call it Eightshift. Capsized eight was already the symbol of Infinum, and we were making a shift from our main domain. This was it.
Who is the target?
At first, we focused on publishing websites, news portals, magazines and web shops.
Setting some brand guidelines
We set the keywords to keep us on the right track.
Inspiration
We sought inspiration mostly in publishing. We looked into their type setting, formats, articles, composition and graphics, and tried to mimic them on our website.
First logo drafts
Some of the candidates for our future logo.
Final formula
Simplicity is the key to brilliance.
Styling of buttons & icons
Just a lil’ bit retro.
Typography
We had two conditions: to have a strong character and to look damn good.
We tried many different font families until we found our perfect match - Noe.
Proposal 1
For our first pitch to the Eightshift godfathers, we tried a news portal approach. We also wanted to be goofy with silly headlines and clickbait copy.
It's totally like you're reading a newspaper, right?
Featured case study
We wanted to present our case studies as featured news. We used clickbait copy on headlines to achieve casual tone of voice.
Fake testimonials
We didn't have a lot of big clients, so we used imaginary ones.
Services
Example of our services section. To be in line with our logo, we decided to use line illustrations.
Proposal 2
After the first proposal, we gained a lot of input from our colleagues. The main conclusion — the site is too casual, and we should have more of a "studio look."
Featured case studies
Simple scattered elements on our hero section are assembled into meaningful illustrations to present our projects.
Services
To describe our services, we used some progressive illustrations.
Hire us form
We tried to experiment with a step-by-step hiring form to see how it would go.
Proposal 3
This time we went with 3D and boasty copy. This seemed like a great way to look different from the competition.
Featured case studies
Cases are presented with photos or 3D models in front of the colored rectangle.
3D illustrations
In this proposal, we used 3D illustrations to describe our services.
Our clients
We decided to unify logos from our clients with black color and put small description on hover.
Hire us form
We used the same step-by-step pattern as in the previous proposal.
Conclusion
Although none of these proposals were chosen, this was a valuable experience. We had no pressure or deadlines, and we could experiment with many different concepts and media.