After creating great UX, a new challenge we were faced with was to create visual directions for a mobile banking app. It required an easy-to-use interface with a pleasing appearance because of user diversity. The redesign did not only focus on a fresh look but also on channeling the bank's fundamental values.
The initial design was not considered suitable for the client. The reason turned out to be the late involvement and feedback of the decision makers.
We followed the client’s branding, with well-established direction and familiar colors, layout and icons. However, something more innovative was desired.
That's why we agreed to do things differently in the next round, with 3 general directions to make the design more visually pleasing. We developed three distincive directions: 3D graphics, illustrations, and photos.
This proposal included funky colored 3D visuals to communicate the bank’s openness.
This was carried out by using rendered objects from our environment with a playful twist. As a lively tone never gets out of style, combining it with a new 3D look guaranteed a long lasting appearance.
This proposal wanted to present the bank’s ability to adapt to every unique customer.
A different direction introduced decorative patterns to keep the design captivating and exciting. We used abstract shapes to provide a versatile base to build on.
This proposal included various lifestyle illustrations to reflect the bank’s friendliness towards its customers.
We also introduced a direction built on illustrations, as used on the finest examples of modern interfaces. Bringing together beautiful graphics and coherent layout gave the impression of a perfect combo for a friendly feeling.
After receiving another round of feedback we continued working it...
Introducing more illustrations and customisability of the interface lead us to an integrated system.
Even though neither of the proposition got to the production phase, this project left us with an invaluable experience.